Lalisa Manoban has been officially named the Amazing Thailand Ambassador for 2026, taking on the role of promoting Thai tourism to a worldwide audience.

The Tourism Authority of Thailand (TAT) confirmed the appointment, highlighting Lisa’s global reach and strong ties to her Thai roots. As one of Thailand’s most recognized international artists, she will represent the culture, identity, and character of the country as a leading destination.

Lisa’s role will focus on presenting Thailand’s traditions, its people, and the many places that define its appeal. Through her platform, she will help share authentic stories and cultural moments that connect with audiences around the world.

This collaboration between TAT and the Amazing Thailand brand goes beyond travel campaigns. It serves to reinforce the depth of Thai heritage and showcase the country’s readiness across every dimension: nature, cuisine, creativity, and hospitality.

With Lisa’s presence, Thailand’s voice will carry across generations and borders in a way that feels current, personal, and true to its roots.