Tomorrowland, the world-renowned electronic music brand, has set its sights far beyond festival grounds. CEO Bruno Vanwelsenaers made it clear: the long-term goal is to make Tomorrowland as powerful and iconic as Disney.

Now celebrating its 20th anniversary, Tomorrowland has come a long way since its early, unsuccessful beginnings. In 2024 alone, the company reported an impressive €244 million in revenue (roughly 9 billion THB) and €23.8 million in net profit (around 800 million THB).

“You could say we’re a global brand, but we’re not Disney, not in terms of fame or depth,” Vanwelsenaers stated, emphasizing the desire to evolve beyond just music festivals. That ambition is paying off: both revenue and profit grew by more than 15% last year. The company has expanded into new ventures including furniture, books, and even a Tomorrowland-themed roller coaster.

It wasn’t all smooth sailing, though. From its modest debut in Belgium in 2005, the brand faced major challenges, including the failed TomorrowWorld event in the U.S., which became a major learning experience. “We learned a lot from TomorrowWorld,” Vanwelsenaers admitted. Today, Tomorrowland’s international festivals, music label, and DJ school are all key drivers of growth alongside its flagship festival in Belgium.

One unexpected turning point? The COVID-19 pandemic. What started as a major setback turned into a launchpad for innovation. “In terms of business expansion, COVID was the best thing that ever happened to us,” said Vanwelsenaers. With festivals on pause, the team had time to dream big, and now nearly 20% of the company’s revenue comes from non-festival businesses.

Still, festivals remain the core, making up 80–85% of total revenue. But behind the scenes, Tomorrowland is building a more professional structure with an audit committee and an advisory board filled with major industry names. Vanwelsenaers personally interviews every new hire to ensure alignment with the company’s long-term vision.

What’s next? A groundbreaking show at The Sphere in Las Vegas this August, one the CEO promises “will blow everyone’s mind.” Even with their success, innovation remains a priority. “The easiest thing would be to copy last year’s show and raise ticket prices by 10%... but that’s not who we are.” Tomorrowland is thinking two or three years ahead, and they want their world to reach everyone, everywhere, very soon.