On 18 December 2025, the Craft Beer Association published a simplified summary of Thailand’s alcohol control regulations on its Facebook page to help retailers better understand their legal obligations. The rules are currently in effect.

Alcoholic beverages may be sold only between 11:00 a.m. and 12:00 midnight. Retailers are prohibited from selling alcohol to customers under the age of 20. If there is any uncertainty regarding a customer’s age, sellers are permitted to request official identification.

Retailers are also prohibited from selling alcohol to customers who show signs of intoxication. Sellers are responsible for assessing a customer’s condition and have the right to refuse service if the customer appears intoxicated.

This restriction on sales to intoxicated individuals is a new provision under the Alcoholic Beverage Control Act (No. 2) B.E. 2568, as stated in Section 29. If a seller or retail establishment violates this rule and the sale results in damage, injury, or death, the seller or business may be held jointly liable for compensation and may face legal penalties.

To reduce risk, the Craft Beer Association advises retailers to install CCTV cameras for evidence purposes, provide staff training on legal requirements and how to assess intoxication, clearly display notices explaining sales conditions, and encourage customers to use public transportation or ride-hailing services instead of driving.